Clusters in the Kozhikode District procure items in bulk from both the wholesale market and straight from the producers. Certain items, such as detergent powder, chilli powder, rice flour, turmeric powder and coriander powder, are produced by the clusters themselves. Each cluster produces one or two items, which are then distributed to all the shops run by the clusters. As a result, the shops are able to offer their customers most items needed for daily use.